top social media platforms in southeast asia

Branded Content Draws Bigger Attention, 6. . Which social commerce platform should you use in your country? Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! This micro-blogging platform has over 560 million monthly active users. And the number of internet users is still growing, too. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Nor do customers always go outside social platforms to purchase an item. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . LinkedIn did slightly better than Twitter with 370,000 reached users via ads. So how can you get your customers to create UGC for you? For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. How can you save money on eCommerce fulfilment? The ideal entry-level account for individual users. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. But fear not! That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. But its features extend beyond that: Weibo means microblog in Chinese, which is the core of their features. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Now you know where to reach your customers. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. It's proven to be a highly effective way of reaching specific audiences. Please create an employee account to be able to mark statistics as favorites. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. By May 2022, Clubhouse saw over 680,000 monthly downloads. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. LINE is Japan's most popular social media platform. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. StatCounter. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Meanwhile, 36.6% use social platforms to fill their free time. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . TikTok is now the third-largest worldwide social network, according to our inaugural forecast. The top social commerce platforms in Southeast Asia (by country). When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. 1), WhatsApp (No. For this specific presentation though, Ill be focusing on the online behaviours of people between the ages of 16 and 24 living in South-East Asia. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. to incorporate the statistic into your presentation at any time. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. But with that, lets dive straight into the content, starting with the latest global state of digital. Even though China is a powerhouse in the Asian economy, the likes of Facebook, Youtube and Twitter are not easily accessible due to censorship laws that exist in the country. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). While the app is mainly used in South Korea, its also popular in other countries throughout Asia. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. SNOW has a similar foundation and basis to Snapchat. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Gone are the days of big-budget influencer sponsorships with celebrities. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. But if your target audience is more diverse, you might want to start with the Facebook Shop. How Will Social Network Usage Change in Asia-Pacific in 2022? Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Have you hopped on the social audio trend yet? YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Show publisher information Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Comparatively, LinkedIn accounted for 0.63 . WHATS IN THIS REPORT? Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. SNOW is a South Korean messaging and multimedia app. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! It will have 60% more users than Snapchat and twice as many as Twitter this year. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. 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